As the internet enables businesses to reach a wider spectrum of people and places worldwide, marketing is becoming an increasingly prevalent aspect of our global business environment. The methods involved in discovering how to market various products, to what types of customers, when and where they should be marketed, proper mediums to reach those markets, price setting, and developing advertising campaigns are constantly being redeveloped and refined as times, products and people change. This means that there is a constant need for those with the ability to think outside the box and approach marketing tactics and techniques with new and innovative ideas while keeping an eye on the future.

Online Marketing DegreeIn order to stay one step ahead of the competition, and ensure that products and services are being marketed to their fullest potential, a marketing degree can provide those in the field with the enhanced educational background necessary to succeed in today’s business environment. With a marketing degree in which you may tackle subject matter such as advertising, product pricing, distribution, marketing strategies, consumer behavior, product development, and general business topics such as management, accounting, statistics, public speaking, and similar subject matter, you’ll be better equipped to take on any number of job or career opportunities within the marketing and business fields.

Get a Marketing Degree Online or at a College Campus
In this day and age, it can be a difficult decision to make when considering whether to take on degree work at a college campus or go the online route. Sure, they both have advantages. An education at a college campus could provide an experience unlike any other, during which you could meet people and do things that you never thought possible. However, as the costs involved in a college education continue to rise, such an educational option just might not be possible. Meanwhile, with online programs becoming an increasingly viable option for a large portion of those interested in furthering their educational background, such degrees appear to be gaining broader acceptance among employers and the general public as a whole and becoming more commonplace among graduates.

Not only are such online options often less expensive for students, but they tend to offer more flexibility and may be paired with work or family responsibilities. They can also offer the option to select a program that might not be available at a campus-based institution in your specific geographic region – but that might be accessible online – providing greater degree program options and opportunities.

Who Would be Interesting in Marketing?

There are roles in the marketing field for a variety of people – quiet introvert or boisterous outgoing individual; analytical thinker or outside-the-box dreamer – which means there are options for just about every sort of person or personality within the marketing field. You could work in a “behind the scenes” type role, coming up with the ideas that create the advertisements we see each day on television, the internet, billboards, or that we hear on the radio. Or you might find it more interesting to work on the developmental side, actually working on the graphic design side of those advertisements, developing the advertising skits we watch on television or helping to decide where these ads are placed, when, and to whom they will be focused. Or maybe developing the strategies that will determine the prices at which products will be sold or how they will be marketed once out in stores through product placement or package design would fit better with your particular skills and interests.

Otherwise, you could take a completely different approach with your marketing degree. You could be out promoting products, advertising campaigns, sporting events or various services. You might feel at ease making pitches to company executives regarding the way in which their company or product might best be presented to the public. Or maybe you could fit in perfectly at the top of the order as a company’s marketing executive, deciding how your own organization’s products or services will be presented in the best light possible.

And maybe one of the greatest things about marketing is that not only is it a field that can be undertaken at home in our own country, but with an increasingly global business and trade environment, the need for those with the ability to market a variety of products and services in numerous other countries – while finding methods to mold the way those products are presented to a particular nationality – remains high as well.

Selecting the Right Marketing School or Program

Not every marketing degree or program is created equal. You might be looking for a school that maximizes subject matter availability while minimizing costs. You might be looking for a program that focuses specifically on business degrees. Or you could be looking for a degree program that packs the biggest punch when it comes to marketing specific courses in a particular area such as global marketing, sales, advertising or some similar specialty area of the marketing field. This is where the tools on our site can play an important role. From sorting through an array of possible schools and marketing programs, learning more about admissions requirements to a particular school, and finding out about tuition costs, to gaining more insight that will help you make that all-important decision as to whether an online or campus-based program is right for you, the tools available at our site can assist you in gaining the background information necessary to make the choice that best fits your needs and particular situation in life.

Review our Resource Guides

Even with a good grasp upon what a marketing degree entails and what sorts of jobs it could help you obtain once out in the working world, it can still be difficult to know exactly how best to proceed with undertaking the achievement of your degree. If you’re finding yourself still a little unsure about exactly what a marketing degree is or you are interested more in a specific area within the field, consider checking out our Marketing Resource Guide. There, you’ll find more information regarding marketing degrees and job and career opportunities, as well as have the chance to delve deeper into what achieving a marketing degree takes and what it can mean to your career once you’ve graduated.

Job Duties in the Marketing Field

So what might you be doing once you’re out in the marketing field? Well, marketing is such a broad topic that there are any number of job opportunities and career paths available within the field, and the resulting job duties that accompany such options are even greater. In fact, there are so many different job options and career paths that they could easily fill a book. However, we’ve already touched upon some of the more major workplace duties that you might find in a marketing career. From meeting with clients to discuss the best way to proceed with marketing a particular product and then building the campaign that centers around that product, to getting down to the finer points of marketing such as setting the price at which a product will be sold or designing its package or even determining at what height it will be placed on shelves at stores to appeal to children or adults, you could find yourself sketching broad strokes in the marketing field or getting down to the nitty-gritty aspects of the work.

Job Outlook

Due to the number and variety of jobs involved in the marketing field, it can be tough to pinpoint an exact average annual salary a graduate with a marketing degree might find themselves receiving. However, according to the Bureau of Labor Statistics Occupational Outlook Handbook, the median pay in 2010 for Advertising, Promoting and Marketing Managers was $108,260. Pair this information with the Bureau of Labor Statistics job outlook for this occupational category for 2010-20 in which the projected average growth rate is 14 percent (which is on par when compared to the average of all other jobs) and the future prospects in the field appear positive. While job availability and opportunities can certainly range from region to region and country to country, with the proliferation of products and services continuing worldwide, it seems that there will be a continued need for those with an educational background in the marketing field.