The objective of the Business Administration program is to prepare students with the knowledge, technical skills, and work habits required for a position in business, or graduates may develop and manage a business of their own. The curriculum will familiarize students with basic concepts in business organization and management. Related coursework provides students with a broad background in business skills including accounting, management, marketing, and written and oral communication to help prepare students for the various demands placed upon them. Graduates of this program may be involved in both the management and marketing areas of a business. In those fields they will be able to demonstrate effective problem-solving and decision-making skills by their ability to read and understand financial reports; to apply modern management practices; and to apply widely-utilized marketing and selling techniques.