A Marketing Degree in the Modern World
There is so much more to a career in marketing these days than just determining who will buy a product and where to best position that product inside a store. With online sales figures growing yearly, in some instances there aren’t even stores in which to position products any longer. This means the educational background needed to keep up with these technological advancements is more important than ever. While traditional marketing is still alive and well, and will certainly be a large part of the course curriculum for any marketing major, there is an increasing need to mold marketing educations toward an expanding group of technology-based and focused consumers.
About a Marketing Degree
A marketing degree tends to focus upon providing the student with an understanding and ability to implement activities relating to the supply, demand, and sales of products and services. With a degree in marketing, expect to learn about topics like brand management, research and development of products, pricing strategies, and similar focus areas that determine the success of products in the market place. With a marketing degree, you can acquire the skills necessary to build and facilitate successfully a company’s sales strategies and understand how those strategies relate to and affect the company as a whole.
Marketing Degree Coursework
In many programs, a marketing degree will be supplemented by general business courses like accounting, management, public speaking, statistics, and similar courses that are necessary to build the background that comes with most business programs. Once you get into the main core curriculum of a marketing program, you will likely take classes focused upon product distribution, advertising, various types of marketing and marketing strategies, product pricing, consumer behavior, and product development. Everything from retail strategy to international marketing is fair game in the modern marketing degree program. While the coursework and focus of courses may vary between programs and institutions, the general types of courses and content will remain reasonably consistent between most institutions of higher learning.
Careers in Marketing
There is a wide variety of career paths one might take with a degree in marketing. From marketing management to positions in distribution or wholesaling, a marketing major can choose from a long list of possibilities in the marketing industry. Some of the best positions for growth within the marketing field however, lie within the technology sector as well as overseas in expanding foreign markets. Just about every company that sells a product or service has a need for a marketing department, and must rely on their marketing staff to mold their sales strategies and adapt to changing technological advancements and swiftly moving global markets. You may even find yourself working from home, web or teleconferencing with overseas clients and co-workers, or traveling abroad to research foreign markets and economies.
According to the Bureau of Labor Statistics, a survey by the National Association of Colleges and Employers found that the starting salary for marketing majors in 2007 was $40,161, while the Bureau of Labor Statistics listed the average annual earnings for marketing managers in 2008 at $118,160.
For more information regarding marketing programs, check out the Marketing Schools directory.