Nike, McDonalds, Coca-Cola — all well-known companies, with easily identifiable products, who stand out among their competitors by and through their advertising. Logos, catch phrases, pictures, sounds — these byproducts of advertising are often just as much a part of a company or brand as the products themselves. A ‘swoosh’ symbol on the side of a shoe, Michael Jordan, a [...]
Marketing Degree
February 17, 2013
With business and marketing two of the most common majors among colleges and universities, there are many job titles and career options that go along with them. If you’re looking to earn a bachelor degree in marketing, you’ll be exposed to classes that cover both marketing and business. For example, business communication and business law are two core courses often [...]
February 17, 2013
There is so much more to a career in marketing these days than just determining who will buy a product and where to best position that product inside a store. With online sales figures growing yearly, in some instances there aren’t even stores in which to position products any longer. This means the educational background needed to keep up with [...]
March 9, 2012
A business can only survive if customers and clients know about it, like it, and spend money on what is offered. It is easy for a new entrepreneur to think the world will love their product as much as they do and come running to snap it up. This rarely happens and a novice might be left wondering what is [...]
February 2, 2012
Getting a degree in marketing is an educational path that can lead to a variety of job and career options. From marketing strategy to consumer behavior and advertising, there is a range of marketing degree coursework and subject matter that a student majoring in the field may have the opportunity to study. Whether obtaining a marketing degree online or on [...]
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